Training The secrets of success in the Chinese Food Market

26-02-2014 \\ Innofood nieuws


Well-known Chinese food experts will unveil their secrets and select Dutch suppliers for the Chinese market

Faced with the challenges of food security and a fast growing middle-class, China has become one of the world’s most attractive markets for foreign food products with an average growth of 10% per year. The consumption of high quality food from foreign countries has become a trend despite its higher prices.

While it is not easy to conquer this market, this training aims to provide answers to some important questions. What kind of tastes do Chinese consumers like? Which packaging design do they prefer? What will be the trend in food consumption in the coming years? How to promote your products to Chinese consumers? What do you need to pay attention to with regards to quality control, inspection and customs declarations?

Specialists from China, as well as from CCIC Europe (China Certification & Inspection Group Europe B.V.) and Schouten Global will unveil the secrets. At the same time, some trainers will select Dutch food suppliers for their own import company and/or their import and distribution network in China.

Date and location of the training:

15 April, 9:00-17:00 hours
Schouten Global
Van Heemstraweg-west 5, 5301 PA Zaltbommel


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